Tip 01 >>> UV rays-The Archenemy of Your Skin!
Whenever there is sunlight, we are never free from the harmful effects of the UV rays, no matter what the time of year. Even clouds, windows or curtains will not provide adequate protection: the UV rays will reach our skin just the same. And if a cloudy day or staying indoors won't protect against UV rays, can you imagine how much more damaging it would be to stay out in the sun on a warm, sunny summer day? No matter how much energy you spend on skincare, if you neglect protecting against the effects of UV rays, all your other efforts will be in vain. So arm yourself with a perfect shield against UV rays that works anytime, anywhere. 

 Tip 02 >>> UV Exposure Instantly Triggers Skin Aging
UV exposure irritates the skin and deprives it of moisture, leading to the dreaded appearance of a thicker surface texture. The moment UV rays land on your skin, they quickly roughen the surface and produce many imperfections such as wrinkles, liver spots and freckles. Skin damaged by UV exposure has a lower metabolism, which in turn, deteriorates the skin condition further. In other words, UV rays destroy the skin s natural line of defense, leading to premature aging, and damage the natural water-based hydrating elements, causing dryness. So be sure to wear effective UV protection, both indoors and outdoors, and thoroughly soothe, cleanse and hydrate the skin after spending some time in the sun. 

 Tip 03 >>> Enjoy the Outdoors with Complete UV-Protection
We normally associate shields against UV rays with sunglasses, hats and sunblock. Which of the three is the most effective? The answer is all of them. Wearing a wide-brimmed hat or sunglasses can be effective in preventing against the aging of the eye area and in shielding against UV rays. Fortunately, sunglasses come in a great variety of designs and colors these days to satisfy both different tastes in fashion, as well as UV shielding needs. Using a parasol is also a good idea. And more importantly, be sure to wear sunblock under your makeup. Sunblock provides the safest protection because it stays adhered to skin. So don't forget to finish your skincare routine with sunblock. Even when not wearing makeup, be sure to wear sunblock. When putting on makeup, apply Non Transfer Foundation (functional cosmetic, SPF 11) or Pore Minish Oil Free Foundation (functional cosmetic, SPF 10) or Long-Lasting Two-Way Cake (functional cosmetics, SPF 20). Reapply every few hours. And remember, the most important part is to pay continued attention to UV exposure and make UV-protection an integral part of your daily life. Making use of whitening care products every evening will be also helpful in protecting skin and keeping a dull complexion at bay.

Tip 04 >>> SOS! What About Already Damaged Skin?
If you suffer from reddening of the skin or a hot sensation after UV exposure, cool off skin immediately. Soak cotton balls with a generous amount of astringent that has been kept cool in the refrigerator and leave them on your skin for a while. This will effectively soothe mild sunburns. Icepacks also work well. After the skin has been cooled and calmed, there is the danger it might still become severely dry and flaky. So take special care to properly rehydrate the skin. A wash-off-type of masque or an Essence pack will be effective in hydrating and soothing irritated skin. 

ISA KNOX Sun-Care Know-How

 + + For Outdoorsy Types Who Enjoy Leisure Activities >>> Sun Care Protection 365 Plus. An innovative sunblock offering excellent water resistance and a matte feeling, it does not come off easily in contact with perspiration or water and does not need to be reapplied. Using a low-irritation formula, it is great for extra-sensitive skin. Suitable for outdoor leisure activities because it has a high SPF factor and is longer-wearing. 

+ + For Hardworking IndoorTypes Enjoying their Day-to-Day Life >>> Anti-Photo-Aging Sunblock Cream (SPF 33, PA ++, functional cosmetic)
Finish morning skincare routine by smoothing on Anti-PhotoAging Sunblock Cream over the entire face to protect against the harmful effects of UV rays. An extremely gentle sunblock that can be worn anywhere, anytime.